About
A firm, not an agency.

We build for ourselves and for clients.
We build for ourselves and for clients, and the two feed each other. Every client engagement makes our own products sharper, and every product we ship makes our client work more credible. When we say an agent can run a workflow end to end, it is because ours already do.
Two founders. Senior on every engagement.
No hand-off to juniors, no science projects. The people who scope your build are the people who ship it.
Vishal Sachar
Co-founder & CEO
Sets the thesis, runs the client engagements, and owns the honest call on what is worth building and what is not.
Mahdi Salmanzade
Co-founder & CTO
Owns the build: the agent architecture, the integrations, and the governance that gets a system out of the demo room and into production.
Four commitments we do not negotiate.
- 01We build, we do not only advise.
- 02Senior people, from the first call to deployment.
- 03A human in control, and a trail behind every action.
- 04A method, not a hunch.
We are deliberate about fit.
We take on a small number of engagements. Knowing where we add real value, and where we do not, is part of the discipline.
Best fit
- UAE and GCC companies with real operational complexity
- Founder-led or executive-led teams
- Repetitive, high-value workflows
- A need for governance, not just experimentation
Not a fit
- Teams looking for a chatbot demo
- Companies without a process owner
- Projects with no measurable value
- Initiatives not intended to reach production
Built in Dubai. Recognised here.
Work with us
A small number of engagements, taken seriously.
Tell us what you are trying to ship. Or run our free diagnostic first, and see where an agent earns its keep before you commit a day.